Being able to meet customer needs, remain available and provide good customer service is key
Okay, how many times has this happened to you? You sit down in need of a service, say a carpet cleaner, and you open up the yellow pages. You find six businesses that appear to offer what you need, and you begin dialing numbers. The first three aren’t answering, the next two greet you with a standard answering machine that you fear will never be heard, and finally on the last try, you get to actually speak to a person and ask questions. Frustrating isn’t it?
Now ask yourself this: do customers feel the same frustration when they call your business? Are you appropriately equipped to handle incoming calls, no matter what time of day or where you might be? If this is at all a concern, then it’s time to consider new options.
When a potential customer has sat down with a phone book, they’re already presold on buying a service or product, they’re just trying to find the right place from which to purchase. Are you ready for their business?
If you want to be approachable and available for such inquiries, then consider the following:
- Have a toll-free forwarding number so you can stand out right from the get go. Potential customers are going to use a toll-free forwarding number more readily than a regular one. Why? Because they automatically see a toll-free number as an asset. It’s a benefit from the start for the customer, who won’t have to worry about your availability, no matter where they’re going to be.
- Consider a vanity number. Vanity phone numbers not only set your company apart from other competitors, but a catchy vanity phone number is one that can easily be remembered. It’s a number that can be shared with other potential customers, and it helps your product or service stay at the forefront of potential customer’s minds.
- Arrange for a better phone service. If you’re not able to attend to the callers need in a timely way, or you aren’t sending out a professional image through your phone service, then consider a voice system that does the job. A qualified phone voice system can help you appear more professional, even if you work out of your basement. You will emit a level of sophistication, and you offer your customers a simplified way to communicate.
Other benefits of a voice system include:
- Increased visibility
- The same level of technology and communication capabilities of larger companies, but affordable for smaller businesses
Take a moment to consider whether your potential and current customers are reaching you as easily and professionally as possible. If there’s any doubt, do something about it today.